(KRON) Apple’s Worldwide Developers Conference kicks off Monday morning in San Jose.

KRON4’s tech reporter Gable Slate will be ttweeting updates.

11:40 a.m. Siri will be paying more attention to what you do on your iPhone. Apple wants its digital assistant to be more helpful in navigating your digital life.

It’ll learn your habits based on what articles you might be reading, for instance.

Or if someone texts you about owing money, it will ask if you want to pay from your Apple Pay account.

Google already tries to be proactive with its Assistant on Android phones and Google Home speaker. Apple is poised to announce its own speaker at its annual conference for software programmers Monday.

Apple didn’t discuss the privacy implications, though typically, the machine processing takes place on the device itself, rather than over the internet.

That’s a contrast to Google’s approach. Apple’s approach protects privacy, but might make the service less useful when switching devices.

The Siri updates are expected in September with iOS 11, the next version of Apple’s mobile software.

11:20 a.m.

Siri is getting a new voice on the iPhone – and will come with a male option for the first time.Siri is getting a new voice on the iPhone – and will come with a male option for the first time.

It comes as Apple is poised to unveil a Siri-powered internet-connected speaker to rival Amazon’s Echo and Google Home. Other features coming to iPhones and iPads include messages syncing in the cloud.

Only the most recent messages will be kept on the device to save storage.

For photos, Apple is turning to a “high efficiency” format to replace JPEGs.

Although the format is not exclusive to Apple, it’s not yet clear how well the photos will work with non-Apple software and devices, which mostly use JPEG.

Apple is also bringing the ability to pay back a friend or other individual through its payment service, Apple Pay.

Before, transactions had been limited to products and services from businesses and institutions.

The free software update for mobile devices, iOS 11, is expected in September when Apple typically releases new iPhones. Apple’s is unveiling new features at its annual conference for software programmers on Monday.

10:50 a.m. Apple says its Safari browser will try to guard your privacy by identifying and blocking data files that track you as you move from website to website.

It’s turning to machine learning, a form of artificial intelligence, to make that happen. That’s a new focus for Apple as it competes with Google and Amazon. Later Monday, it’s expected to announce an internet-connected smart speaker to compete with Amazon’s Echo and Google’s Home.

Other features coming to the Mac include the ability to stop video from automatically playing on websites when using Safari. The Mac will also get improved photo management, including new editing tools and better face recognition to help you search your photo library. The next Mac version will be called High Sierra, suggesting that it’s a refinement of the current version, Sierra.

Apple typically makes major updates to its Mac software every other year. It is coming out this fall and will be a free update. Apple’s is unveiling new features at its annual conference for software programmers on Monday

10:35 a.m. Apple is updating its smartwatch to give it more “smarts” using the Siri digital assistant.

With a new watch face, Apple Watch promises to learn about your routines to figure out what information to display on the watch face.

That could include a reminder to make a call or a flight reservation.

This comes as Google and Amazon have made headways in assisting users based on knowledge of past routines.

Another watch face will feature Woody, Jessie and Buzz from “Toy Story,” joining Mickey and Minnie Mouse. Apple is also bringing improvements to playing music and recording fitness activities.

The new features will come in a software update expected in a few months.

IDC estimates that Apple shipped about 3.6 million watches during the first three months of the year. By comparison, Apple shipped 51 million iPhones and 9 million iPads during the same stretch.

10:25 a.m. Apple says Amazon will be making an app for its video service for the Apple TV device this year, filling one of the major gaps on Apple’s streaming TV device.

Amazon is already available on rival devices such as Roku and, of course, Amazon’s Fire TV.

It’s the first time in 15 years that Apple has held its conference in San Jose, the heart of Silicon Valley.

The event has been in San Francisco in recent years. The event began with an Apple video portraying what life might be like without an app store. Not surprisingly, it depicts a word of chaos.

9:05 a.m. If Apple unveils a rival to internet-connected speakers from Amazon and Google, it wouldn’t be the first time that Apple hops on the bandwagon of a technology product popularized by a competitor.

For instance, Apple’s large-size iPhones are now popular, after Apple initially resisted them despite strong sales for larger-display phones made by Samsung and other rivals.

Apple is expected to announce plans for a speaker on Monday.

It would be Apple’s first new product since its smartwatch in 2015.

The lack of a breakthrough device has periodically raised concerns that Apple has become too dependent on the iPhone.

Although Apple Watch has emerged as the leader among smartwatches, it hasn’t become a smash hit like the iPhone.

8:45 a.m.

Apple Watch has emerged as the market leader for smartwatches – but it has competition after including basic fitness trackers in the count.

There, Apple shares the lead with Chinese company Xiaomi, whose fitness tracking wristbands are mostly sold in China.

The research firm IDC says Apple and Xiaomi each has a worldwide market share of nearly 15 percent in the first quarter. Fitbit, once the leader of wearable devices, is third at about 12 percent.

Samsung doubled the number of wearable devices shipped compared with the previous year, but it’s still at fourth overall, at less than 5 percent, just ahead of Garmin.

Apple is expected to unveil new features for its Apple Watch as its Worldwide Developers Conference kicks off on Monday.

8:20 a.m. Apple’s annual developers conference is the company’s chance to preview upcoming features for iPhones, iPads, watches and Mac computers.

The idea is to get outside software programmers geared up to write apps for Apple products. Leading up to it, Apple says those outside app developers have earned more than $70 billion since Apple’s app store launched in 2008.

Some of the most popular apps, such as Facebook, Instagram and Sanpchat, don’t cost anything.

The most popular paid apps are usually games.

This week, this included “Minecraft: Pocket” and a new version of “Goat Simulator,” an oddball game that’s exactly what its name sounds like. Apple’s also expected to unveil a voice-activated, internet-connected speaker to rival Amazon’s Echo and Google Home.

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