(CNN) – Ford and Tesla are in a literal tug of war.

Tesla’s Elon Musk wanted to show the power of his new Cybertruck, so he did this.

Musk unveiled the highly anticipated vehicle dragging a screeching Ford F-150 uphill.

The 16-second clip has been viewed more than 12 million times.

Critics say the demonstration was unfair to Ford.

A Ford executive replied to Musk on Twitter that the companies should conduct an “apples to apples” truck test.

Musk replied, “Bring it on.”

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