SAN FRANCISCO (KRON) – Yes, it’s real.
When a photo started circulating line over the weekend showing what appeared to be a strong political statement on a Patagonia label, Twitter went wild.
Both sides voiced opinions on whether or not this was appropriate.
Patagonia has confirmed this tag does in fact appear on their Regenerative Organic Stand-Up Shorts for men and women.
“We have been standing up to climate deniers for almost as long as we’ve been making those shorts,” a spokesperson told CNN.
That spokesperson also said Patagonia’s CEO, Yvon Chouinard, has been using the phrase for years in reference “to politicians from any party who deny or disregard the climate crisis and ignore science.”
President Donald Trump has been a critic of climate change for the duration of his presidency. Most recently, Trump asserted that climate change is not playing a role in the wildfires scorching the West Coast.
“I don’t think science knows, actually,” Trump said at Monday’s briefing in McClellan Park.
He was speaking to Wade Crowfoot, secretary of California’s Natural Resources Agency.
“It’ll start getting cooler. You just watch,” Trump added.
Patagonia is no stranger to making headlines for its political statements.
Back in March, the company garnered attention after being quick to close its retail stores as well as its online website during the coronavirus pandemic, while still paying store and warehouse workers during the lockdown.
A month later, Chouinard sent a note through his nonprofit, 1% For The Planet, urging business owners to continue giving a percentage of their profits to environmental causes.