(WFLA/CNN Newsource) – Americans love their wine.

With affordable wine in high demand, Target, Walmart, and Kroger are rolling out premium wines for cheap.

Walmart introduced a line of private label wines this year that sell for $11 a bottle.

Walmart’s senior wine buyer told USA Today they “drink like a $30 to $40 bottle.”

Target started selling California Roots brand last year for $5 and they’re doing well.

Kroger and 7-11 are also looking at expanding their wine selections to have less expensive, but quality options.

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