Amazon’s website crashed Monday during their annual day of deals, Prime Day.
Prime Day started Monday afternoon and crashed shortly after the deals went live.
It’s not clear how widespread the outage is but several users have taken to Twitter to vent their frustration.
Amazon is hoping its deals, available only to Prime members, are a hit with customers as it’s raising the price of the program.
Amazon has said it has more than 100 million paid Prime members worldwide. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.
Prime Day, created by Amazon in 2015 for its 20th anniversary, has inspired other companies like Wayfair to invent their own shopping holidays.