KRON4

Peeps: The ‘indestructible’ Easter treat that will outlast us all

AUSTIN (KXAN) — Love them or you hate them, one thing’s for sure: Peeps, the polarizing Easter candy shaped like chicks, will outlive you.

A tongue-in-cheek 1999 study at Emory University in Atlanta, set out to prove or disprove a pervasive rumor about the candy: that the marshmallow confections cannot be destroyed. 


The study tested the candy under four conditions:

Final conclusion: You decide!

Peeps, first introduced in 1953, are owned and manufactured by Pennsylvania-based company Just Born, which is also in charge of Hot Tamales, Mike and Ike, and Zours.

While the candy is mostly associated with Easter, their varieties and availability have expanded to other holidays, including Halloween, Christmas and Valentine’s Day.